The local cosmetics of NTT now have the BPOM certification: what is the secret?

Sunday, June 8, 2025 – 23:17 Wib

VIVA – In the midst of efforts to strengthen the competitiveness of the Indonesian MSME, the province of Nusa Tenggara (NTT) of East Nusa recorded important steps. The local cosmetic products of the East Indonesia now successfully achieved the certification of the Food and Drug Supervision Agency of the Republic of Indonesia (BPOM). This achievement is not only a symbol of quality recognition, but also an important milestone in the transformation of micro and small businesses into remote areas.

This success cannot be separated from the role of the Bangu Karya program, a collaboration initiative between BPOM RI, the Provincial Government of NTT and the Bentoel Group that was launched in May 2024

One of the crucial achievements in this program is the construction of a standard production house of good manufacturing practices (GMP): a key infrastructure that opens the way for local cosmetics companies to meet the legality requirements of BPOM. In addition, more than 300 MSME have also received education about the importance of good and safe production practices.

A strong commitment from the local government was clearly observed in the comments of the governor of NTT, Emanuel Melkiades Laka Lena, during the closing of the program.

“This program shows that the collaboration between the Government, the private sector and the community can respond concrete challenges in the field. We start from the village, from small mipyme, to build a NTT that are competitive and ready to face the global market. This spirit is also in line with the program of a village, a product (ovop) that we have launched a few days ago as part of the economic transformation of the village,” he said.

In terms of regulators, BPOM emphasized that certification is not simply a matter of administrative licenses, but part of efforts to protect consumers and improve the quality of national products. In your comments, please. Head of BPOM RI, Inspector General. Pol. Dr. Jayadi said:

“The POM agency firmly supports the initiative that encourages MSMEs not only to grow economically, but also to comply with product safety regulations. Legality is not only a matter of permits, but also a guarantee of quality for the community.”

Meanwhile, in terms of the private sector, Bentoel Group, as the main partner, also shows his dedication in the empowerment of the community. According to Dian Widyanti, head of corporate and regulatory affairs Bentoel Group:

“Through construction work, we want to make sure that MSME in regions such as East Nusa Tengara have an equivalent opportunity to grow and compete. This program is designed not only to educate, but also provides practice, including the assistance of production facilities according to the standards established by the Indonesian pom.

The closing ceremony of the program that was held in the Hall of the Office of the Governor of NTT was also a place to appreciate the 10 best MSME that had shown commitment to carry out safe and quality production practices. This impulse is expected to be a trigger for other regions to replicate collaboration models such as construction work.