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Apple’s new iPhone 16 ad encourages you to go case-free – here’s why that’s still a bad idea

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  • Apple has posted a new iPhone 16 ad spot online
  • The clip shows off the toughened Ceramic Shield glass
  • A case is probably still a good idea though

Apple’s ad spots are always polished, thoughtfully made and worth checking out, and the latest clip to appear promotes the Ceramic Shield covering on the iPhone 16 – suggesting your phone will be protected from drops, even without a case.

The 35-second clip, which you can see on YouTube, is set at an amusement park. A dad hands over his iPhone 16 to a passer-by to take a photo of him and his family, but the would-be photo-taker fumbles the phone and drops it to the floor.



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