Apple’s iPhone shipments in China declined by 9 percent in the first quarter compared to the year earlier, and it was the only major smartphone vendor to see a decline, according to data from research firm IDC.
Shipments of iPhones fell to 9.8 million units, giving Apple a market share of 13.7 percent, down from 17.4 percent in the previous quarter. Apple has now had seven straight quarters of decline.
For local vendors, it was another story. Market leader Xiaomi saw shipments rise 40 percent to 13.3 million units. Meanwhile, industry-wide shipments rose by 3.3 percent.
According to IDC, Apple’s premium pricing structure prevented the company from capitalizing on new government subsidies introduced at the start of the year that fuelled growth in the first quarter.
Under the subsidies, consumers of electronics get a 15 percent refund of products that are priced under 6,000 yuan ($820). Apple’s standard iPhone 16 starts at 5,999 yuan.
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